Thursday, December 31, 2009

Ben Cohen and Jerry Greenfield


Ben Cohen and Jerry Greenfield

Ben & Jerry’s
slide5benjerryThe now-legendary duo decided to open a business after taking a correspondence course on the art of ice cream making. They discovered that just about the only college town without an ice cream shop was Burlington, Vermont. With $8,000 in savings and a $4,000 loan, they leased an old gas station in Burlington, purchased equipment, and began coming up with ideas for "unique" flavors.

( Source: http://www.businesspundit.com)

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