Hoak and Benbow “met” on an internet message board and came up with the idea for a site that lets fans analyze hypothetical NBA trades. Based in Illinois and Australia, respectively, the two collaborated on Trade Checker, later enlisting the help of Essman.
Not only was the idea a hit among NBA fans, it also attracted the attention of real NBA general managers. In addition to licensing RealGM software to teams for approximately $30,000 a year, RealGM.com has become one of the world's most popular sports websites, attracting over 20 million page views per month.
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