Showing posts with label Ben Cohen and Jerry Greenfield. Show all posts
Showing posts with label Ben Cohen and Jerry Greenfield. Show all posts

Thursday, December 31, 2009

Ben Cohen and Jerry Greenfield


Ben Cohen and Jerry Greenfield

Ben & Jerry’s
slide5benjerryThe now-legendary duo decided to open a business after taking a correspondence course on the art of ice cream making. They discovered that just about the only college town without an ice cream shop was Burlington, Vermont. With $8,000 in savings and a $4,000 loan, they leased an old gas station in Burlington, purchased equipment, and began coming up with ideas for "unique" flavors.

( Source: http://www.businesspundit.com)